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   services > work-place based learning solution : marketing and communications
   
The Facilitation Skills workshop is aimed at developing a practical understanding of effective facilitation and of the skills required of the facilitator, to enable delegates to apply these skills in workplace situations.
The objectives of the workshop are:
a) To define the term facilitation
b) To explain the situations in which facilitation is needed
c) To identify and practice the skills required for successful facilitation

Topics covered include: What is facilitation and why is it necessary?, Communication skills, Active listening, Questioning techniques, Group dynamics, Stages of group development, and Creative thinking.


The Marketing Skills workshop is aimed at developing awareness of the marketing function and providing delegates with a range of practical marketing skills and techniques. The objectives of the workshop are:
a) To describe the basic principles of the marketing function
b) To develop a range of practical marketing skills and techniques
c) To practice these skills and techniques

Topics covered include: What is marketing?, Market segmentation and market targeting, Marketing planning, SWOT analyses, Market forecasting, trends and competition, and Developing an effective marketing mix.


The Meeting Skills workshop is aimed at developing the skills and techniques required to maximise the effectiveness of meetings. It is particularly relevant to those who chair or plan to chair meetings on a regular basis. The objectives of the workshop are:

a) To describe the basic principles of conducting effective meetings
b) To develop a range of practical skills and techniques
c) To chair a meeting using these skills and techniques

Topics covered include: The structure of effective meetings, The skills required, Keeping control, Identifying clear aims and objectives, Dealing with difficult people and situations, and Meetings chaired by delegates.


The Presentation Skills workshop is aimed at developing the skills required to make effective presentations to clients, give briefings to staff and make contributions at meetings and conferences. The objectives of the workshop are:
a) To describe the principles of effective communication and presentation
b) To develop techniques and skills aimed at improving performance
c) To be able to apply these skills and techniques in daily activities

Topics covered include: Effective communication, Presentation planning, Developing materials, Effective body language, Holding attention and keeping control, and Summarising and handling questions.


The Report Writing workshop is aimed at developing and practicing the skills and techniques to plan, structure and write clear business reports in order to build business cases. The objectives of the workshop are:
a) To describe a structured approach to report writing
b) To develop business writing skills and techniques
c) To apply these skills and techniques

Topics covered include: The five stage approach, Framework for planning the report, Determining the purpose of the report, Considering the target readership, The overall structure, and Drafting and editing.
   
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